Digital Relief for the Digital Life
Vanquish has been in the pain relief business long before the advent of the internet, but in our increasingly connected culture, headaches still persist in a new form, the digital headache. Vanquish wanted to own this moment, and in answer, we produced a fun, evocative broadcast spot that takes viewers through a digital life.
Tried, True, and Trusted
Sometimes you know what works, but you just need to update it. Nature Made had a direct response testimonial spot that successfully ran for a decade, but it began to wane as the aesthetics contrasted with the latest sensibilities. Alongside Superluminal Films, we kept things clear and applied the latest conventions to create another hardworking broadcast spot playing widely across major networks.
There’s Nothing “Small” in Small Business
Behind every small business there is an intrepid story of entrepreneurship and drive. Bank of America has made their mission to support these bold individuals and tasked me with capturing those voices.
Hidden Potential
Frequency Therapeutics is on the frontier of regenerative medicine. Through their research in hearing loss, they have found that certain chemical compounds can ignite our bodies’ ability to heal and grow. When we are young, this gift is evident, but as we age, the process fades. Frequency Therapeutics needed a video that literally illustrated this concept’s potential and instantly informed audiences about complex cellular biology.
Make It A Double.
Winn-Dixie is one of the oldest grocery stores in the Southeastern U.S. , but despite this longstanding service, the brand had become equated with outdated stigmas. Looking for a disruptive new lease on life, I developed a creative campaign to highlight their fantastic value and high quality products. Enter, the Winn Win Twinns.
