So Much Content, So Little Time
National Geographic produces content in every conceivable form, but their audiences have become siloed in their separate print, broadcast, and digital channels. They needed a tool to unite viewers and direct them towards brand moments that drive impact and create crossover for audiences. I piloted a monthly segment series for YouTube that would highlight priority content and messages.
Explore the Unexpected
National Geographic’s goal is to “surprise and delight” audiences through their storytelling, but with modern technology, stunning images have become common place. We need something overlooked, something that the inquisitive viewer might have taken for granted. We settled on the color blue for its simplicity yet beguiling role in the natural world.
We Need Heroes.
National Geographic sought brand heroes as they pivoted to attract the newest audience aging into their demographic. These new viewers seek authenticity and sincerity. They want to be part of a movement, choose brands with integrity, and most of all, enrich themselves in the process. As part of this new position, I helped produce a short spotlight series promoting some of their latest, greatest explorers and the spark that drives them forward.
Living on the Edge
Edge Computing is giving industries the ability to process and compute faster in remote locations. It is becoming an established process across the planet, but what about in space? HPE explores the possibilities of Edge Computing as they take the “Edge” even further with their Spaceborne Computer 2.
Making Miracles
The scientists and engineers at Abbott create lifesaving technology everyday. That’s certainly more than enough; however, these achievements were not being shared with potential patients and physicians. In order to aid application and education on new technology, Abbott asked me to produce a mini-doc series to capture these incredible stories and explain the science behind them.
Lessons At Home and Abroad
The Council on Foreign Relations is a leader in international diplomacy space, and focus on educating students in this often overlooked subject. I was brought on to lead the an animated series that was engaging and scalable. The result was over 30 assets covering theory and historical examples. I was particularly excited by the eclectic aesthetic that CFR embraced which allowed our production to be flexible and shift to the tone of each subject.
Mapping Our Minds
Thankfully, the stigma around mental illness is giving way to a more nuanced perspective. Following that development, Genomind seeks to map our genome as it corresponds with known mental health issues and provide customers with key insights as they seek treatment. However, this subject is still fresh and abstract to most audiences, and Genomind needed a way to explain the science behind their direct-to-consumer product. With the animation studio Chase A Cloud, I created a dynamic exploration of mental health and genomics.
New Ideas. New Worlds.
Space exploration is interdisciplinary, and it takes many specialists to complete a mission successfully. To optimize innovation, NASA created an open platform to source solutions for their unique challenges. To introduce this special tool, NASA asked me to make a 10 episode series explaining the scientific and technologic breakthroughs they found through their platform.
